Edmonton hosted the 106th Grey Cup last November and generated a total economic impact of more than $81 million.
The Calgary Stampeders beat the Ottawa Redblacks 27-16 in the CFL title game.
Overall attendance at Grey Cup events throughout the week reached 430,967, including 55,819 who attended the Grey Cup championship game itself and 30,841 visitors from out of town spent $29 million during their stay in the city.
“As proud as we are as Canadians, we can sometimes take our greatest treasures for granted,” commissioner Randy Ambrosie said.
“This study, like the ones that have preceded it, show that the Grey Cup is more than a source of fun, pride and unity. It’s a giant-sized economic funnel that pours dollars and people into a host city and province at a time of year that can otherwise be slow for tourism.”
The total economic impact of $81,146,423 is estimated to be a 6.6 per cent increase from the Grey Cup in 2017.