The Edmonton Football Team unveiled its new name on Tuesday and will now be known as the Edmonton Elks. The club announced its decision to discontinue using the name ‘Eskimo’ on July 17, 2020, a moniker that dated back to 1910.
An Angus Reid poll conducted in August 2020 indicated that 57 percent of Canadians felt that Edmonton made the right decision to change its name. This percentage dipped among the CFL fans who were polled (47 percent) and for residents of Alberta (42 percent).
The findings also correlated strongly to political affiliation. Of those polled, only 28 percent who voted Conservative in the most recent federal election felt as though changing the name was the right decision compared to 79 percent of Liberal voters and 83 percent of NDP voters.
There was plenty of engagement on social media regarding Tuesday’s announcement and we’ve collected a sampling of the reaction below.
Radio play-by-play man Morley Scott snapped some great photos of the team’s new helmets and merchandise.
— Morley Scott (@Morley_Scott) June 1, 2021
Look at the size of this logo!
— Dave Campbell (@Dave_CHED) June 1, 2021
Lots of people seemed very happy with the new name, logo, and brand.
I love the Edmonton Elks. Fantastic.
Will buy merch now, for sure!
— Megan. (@mlangester) June 1, 2021
Let me put this in context. My old blog was named: "The Edmonton Eskimos Ruined My Childhood". If I have a team, it's the @BCLions. But I will line up like a Soviet in a breadline for this merch. #ElksCharge #Elks pic.twitter.com/dfGTGub5Vc
— Jim Mullin (@Jim_MullinTSN) June 1, 2021
Love the Edmonton Elks name. A strong, majestic animal from the North. Works for me! @EdmFootballTeam
— Chad Melchert (@cmelchertdrums) June 1, 2021
Like the name. Love the helmet.
— Berg's Blatherings (@michaelberg1979) June 1, 2021
— Harry Swartout (@HarrySwartout) June 1, 2021
Oh, I'm sure there is plenty of complaining because if there's one thing we excel at as a society these days, it's that. But I like the name Edmonton Elks. Well done.
Bring on the Labour Day Classic!
— Darren Haynes (@DarrenWHaynes) June 1, 2021
— Morgan Gay (@Morgan_Gay) June 1, 2021
I, Connor O’Neil, would like to officially announce that I have signed a free agent fan contract. For the remainder of my life I will be a devoted and diehard supporter of the @EdmFootballTeam
— Connor O'Neil (@ConnorRONeil) June 1, 2021
— Joshua Knaak (@JoshuaKnaak) June 1, 2021
Edmonton Elks rules…
— Average Fella (@DinkMagic) June 1, 2021
They absolutely crushed the logo. This merch looks awesome. I’m compelled to buy some even though they’re not my team. https://t.co/bpbwBoIOvf
— Grant (@grantdeme) June 1, 2021
— Natey Adjei (@Tey11_) June 1, 2021
Some fans weren’t so keen on elements of the new brand.
— Baron Von Awesome (@CappyD) June 1, 2021
God I hate that.. I wont ever wear any of the ELKS gear… Nope.. Not happening.
— Jason Silver (@Da_Big_Dogg) June 1, 2021
Edmonton Donkeys sound better.
— kiyoshi (@georgenagai1) June 1, 2021
Edmonton Elks? Seriously? 🤔🤦♂️
— Peter Howroyd (@Spyd11) June 1, 2021
— Jorge (@bronxfanatic) June 1, 2021
The actual logo is bad. Bad meaning if you don't know the team is called the Elks, you would have no idea what that symbol is. HOWEVER, the helmets are awesome.
— John Smith (@JohnSmi86493931) June 1, 2021
Don’t panic, linguistic aficionados — ‘Elks’ is considered an acceptable pluralization of ‘Elk.’
On the name, @EdmFootballTeam team president Chris Presson says they checked with the folks at the Oxford English Dictionary & a lingusitics professor.
— David Boles (@DavidJBoles) June 1, 2021
Also, this is a really good point…
Why are we debating if Elks is grammatically correct bro what is a REDBLACK
— Marisa Ingemi (@Marisa_Ingemi) June 1, 2021
This comment made us laugh out loud.
They’re now saying the #Elks will have antlers on their helmets. That’s a tremendous advantage, but it could lead to a lot of injuries.
— Darcy Henton (@darcyhenton) June 1, 2021
As did this one.
So Elks fans be known as Elkaholics? #Elks
— Jeff (@jeffyoil) June 1, 2021
Yes, Elks merchandise is currently for sale. Edmonton’s old website, esks.com, is still up, but new gear can be purchased at goelks.com.
And for those asking, yeah we got new gear!
— Edmonton Elks (@EdmFootballTeam) June 1, 2021
How do you feel about the ‘Edmonton Elks’? Let us know via Twitter.