The Edmonton Elks have unveiled a new home uniform to honour the team’s 75th anniversary season.
The dark green uniforms pay homage to some of the franchise’s most iconic teams from the 1950s and 1960s with twin gold stripes on the shoulders, set against a pattern reminiscent of Northern Albertan forests and the Edmonton River valley. Gold piping surrounds both the numbers and nameplate.
“With this season being our club’s 75th, we wanted to give fans a design that drew on our rich tradition, but wasn’t afraid to bring something fresh to our on-field look,” Elks vice president of marketing and fan engagement Evan Daum said in a statement.
“There’s a great deal of pride in what our club has meant to Edmonton and Northern Alberta since 1949. This jersey represents the icons who came before us, and the bright future pro football has in our community.”
The jersey features a new logo crest on both shoulders, which is intended as a modernized re-imagining of the team’s first logo. At the bottom, antlers surround the classic ‘Double E.’ An oil derrick at the top represents Alberta’s most prominent industry and serves as a tribute to the Leduc No. 1 site, which triggered the province’s first oil boom.
In addition to the city’s name being prominently featured on the crest, it will grace the front of the jersey for just the second time ever.
This is Edmonton’s first alternate jersey in over a decade and is the culmination of more than two years of work by the club to design a modern new look for the anniversary season.
The Elks (0-0) will wear the new uniform for the first of three times when the team hosts the Saskatchewan Roughriders (0-0) on Saturday, June 8 at Commonwealth Stadium.
