• About
    • About Us
    • Authors
      • Justin Dunk
      • John Hodge
      • JC Abbott
      • Ryan Ballantine
      • Santino Filoso
      • Joel Gasson
      • Ben Grant
      • Andrew Hoskins
      • Avry Lewis-McDougall
      • Brendan McGuire
      • Matt Ross
      • Amanda Ruller
      • Josh Smith
  • Sportsbooks
    • DraftKings Sportsbook
    • BetMGM Sportsbook
    • BetRivers Sportsbook
    • bet365 Sportsbook
    • Caesars Sportsbook
  • Sports Betting
    • Ontario Sports Betting
    • Moneyline Betting
    • Point Spread Betting
    • Totals Betting
    • Prop Betting
    • Puck Line Betting
  • Odds
    • CFL
      • Grey Cup
    • MLB
    • NFL
    • NBA
    • NHL
  • News
  • CFL
    • CFL Teams
      • B.C. Lions
      • Calgary Stampeders
      • Edmonton Elks
      • Saskatchewan Roughriders
      • Winnipeg Blue Bombers
      • Hamilton Tiger-Cats
      • Toronto Argonauts
      • Ottawa Redblacks
      • Montreal Alouettes
    • CFL Schedule
    • CFL Draft
  • Podcasts
    • 3DownNation Podcast
    • Go Stamps Go
    • Green Cast
    • Podskee Wee Wee
    • Turf District
    • Xs and Argos
Search
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
3DownNation
  • About
    • About Us
    • Authors
      • Justin Dunk
      • John Hodge
      • JC Abbott
      • Ryan Ballantine
      • Santino Filoso
      • Joel Gasson
      • Ben Grant
      • Andrew Hoskins
      • Avry Lewis-McDougall
      • Brendan McGuire
      • Matt Ross
      • Amanda Ruller
      • Josh Smith
  • Sportsbooks
    • DraftKings Sportsbook
    • BetMGM Sportsbook
    • BetRivers Sportsbook
    • bet365 Sportsbook
    • Caesars Sportsbook
  • Sports Betting
    • Ontario Sports Betting
    • Moneyline Betting
    • Point Spread Betting
    • Totals Betting
    • Prop Betting
    • Puck Line Betting
  • Odds
    • CFL
      • Grey Cup
    • MLB
    • NFL
    • NBA
    • NHL
  • News
  • CFL
    • CFL Teams
      • B.C. Lions
      • Calgary Stampeders
      • Edmonton Elks
      • Saskatchewan Roughriders
      • Winnipeg Blue Bombers
      • Hamilton Tiger-Cats
      • Toronto Argonauts
      • Ottawa Redblacks
      • Montreal Alouettes
    • CFL Schedule
    • CFL Draft
  • Podcasts
    • 3DownNation Podcast
    • Go Stamps Go
    • Green Cast
    • Podskee Wee Wee
    • Turf District
    • Xs and Argos

Riders have ‘no intention’ of changing logo despite newly trademarked design: Craig Reynolds

By
3Down Staff
-
July 22, 2022
Photo courtesy: Ted Pritchard/Rattleboxmultimedia.ca/3DownNation. All rights reserved.

The Saskatchewan Roughriders may have recently trademarked a new logo, but don’t expect the team to be using it any time soon.

After images of a new logo filed with the federal government’s intellectual property database made the rounds on social media on Wednesday, Riders’ president and CEO Craig Reynolds told the Regina media that there will be no major changes to the team’s brand in the near future.

“We love our logo. We love the current ‘S’ logo. In fact, I love the retro ‘S’ logo as well and I know many many others do,” Reynolds said during a press conference detailing the postponement of this weekend’s game due to COVID.

“There’s no intention of changing our logo, but we had a logo designed and we wanted to protect some intellectual property there. We were in the process of filing a trademark but it by no means is an expression of any feeling towards our current ‘S’ logo.”

Fans had a visceral reaction to the uncovered trademark, understandable given that the Riders have one of the most recognizable logos in Canadian sports.

The team last changed their logo in 2016 when they subtly restyled the ‘S’ and eliminated the colour grey, but the primary logo hasn’t undergone a major overhaul since 1985 when its vintage circular logo was replaced. This logo is still worn annually in the Labour Day Classic as part of the club’s alternate throwback uniforms.

The new logo, which was trademarked on July 14, is circular in shape with a stylized ‘S’ in the centre. The letter includes two different colours separated by what appears to be a stalk of wheat, while the ring surrounding it reads ‘Saskatchewan Roughriders.’

While it won’t be replacing the team’s iconic primary logo, the Riders do have plans for the fresh design somewhere down the line. How large of a role it plays remains to be seen but the trademark application need not be a cause for concern for fans.

“It’s probably a little premature to talk about right now but we do this often,” he explained. “Honestly, we trademark certain things just in case down the road we want we want to use use them.”

Share
Facebook
Twitter
    3Down Staff

    RELATED ARTICLESMORE FROM AUTHOR

    Green Cast: QBs and Penalties

    Riders to debut QB Trevor Harris, projected starting offence in preseason finale vs. Bombers

    Saskatchewan Roughriders to play QB Trevor Harris up to one half in preseason finale

    Facebook
    Instagram
    Twitter
    Youtube

    Sign up for the 3DownNation daily newsletter

    Sign up to be updated with all the latest news, offers, and special announcements.

    Recent Posts

    • Bombers suspend receiver Kenny Lawler pending resolution of ‘matters related’ to 2021 impaired driving charge in Winnipeg
    • Green Cast: QBs and Penalties
    • Riders to debut QB Trevor Harris, projected starting offence in preseason finale vs. Bombers
    • QB Dru Brown to lead inexperienced Bombers’ roster in preseason finale vs. Riders
    • QB Cody Fajardo to start for Alouettes in preseason finale vs. Ticats

    3DownNation podcast


    3DownNation is a website dedicated to covering the CFL and Canadian football.

    Bombers suspend receiver Kenny Lawler pending resolution of ‘matters related’ to...

    3Down Staff - June 1, 2023 0
    The Winnipeg Blue Bombers have placed star receiver Kenny Lawler on their suspended list as he resolves issues related to his 2021 arrest for...

    Green Cast: QBs and Penalties

    June 1, 2023

    Riders to debut QB Trevor Harris, projected starting offence in preseason...

    June 1, 2023

    QB Dru Brown to lead inexperienced Bombers’ roster in preseason finale...

    June 1, 2023

    QB Cody Fajardo to start for Alouettes in preseason finale vs....

    June 1, 2023


    Copyright 3DownDigital Inc. 2022
    Terms of Service | Privacy Policy