Francophone pride: Alouettes victory in 110th Grey Cup boosts year-over-year TV ratings

Photo: Bob Butrym/3DownNation. All rights reserved

The Montreal Alouettes’ last-second upset win in the 110th Grey Cup was a hit on television across the country.

Over 2.8 million Canadians watched on TSN with 1,005,800 in the 25-54 age demographic while an additional 752,600 tuned in on RDS with 263,700 in the key age demo. The combined TSN and RDS rating lifts the CFL title game’s average TV number 14.5 percent year-over-year when compared to the English rating for the 109th Grey Cup between the Argonauts and Blue Bombers.

A total of 8.9 million Canadians watched at least some part of the CFL championship game, according to TSN, with the audience peaking at 5.2 million when the Als won the game in the final minute. An average of 4.1 million viewers watched Green Day rock the halftime show.

Cody Fajardo’s game-winning touchdown pass to Tyson Philpot from 19 yards out in the waning moments gave the veteran quarterback his first CFL championship as a starter while earning game MVP honours. Fajardo completed 21-of-26 passes (80.7 percent) for 290 yards with three touchdowns and one interception.

First-year CFLer Austin Mack was Fajardo’s favourite target at Tim Hortons Field, recording six receptions for 103 yards and one touchdown, including multiple highlight-reel grabs. Philpot caught six balls for 63 yards and the critical TD.

TSN used 45 cameras for Sunday’s Grey Cup broadcast, including helicopter and drone shots with a bunch of wireless cams around the field. There was extensive lead-in coverage of the game as James Duthie hosted one panel with Kate Beirness on the other.

Grey Cup pre-game started on TSN at 1 p.m. ET and ended at 6 p.m. with an average audience during those five hours of 191,600. The Countdown to Kickoff show ran for 35 minutes after bringing in 1,631,000 average viewers. TSN’s post-game coverage went for 24 minutes and carried 604,800. RDS put on a two-hour pre-game show that had 215,100 tune in.

Grey Cup Sunday TV ratings 2023:

Winnipeg vs. Montreal — 2,823,900 on TSN, 752,600 on RDS for 3,576,500 total

2022 Grey Cup:

Toronto vs. Winnipeg — 3,121,000

2021 Grey Cup

Winnipeg vs. Hamilton — 2,873,000

2019 Grey Cup

Hamilton vs. Winnipeg — 3,682,600

2018 Grey Cup

Ottawa vs. Calgary — 3,132,000

2017 Grey Cup

Calgary vs. Toronto — 4,100,000

2016 Grey Cup

Calgary vs. Ottawa — 3,600,000

2015 Grey Cup

Ottawa vs. Edmonton — 4,100,000

2014 Grey Cup

Hamilton vs. Calgary — 4,100,000

2013 Grey Cup

Hamilton vs. Saskatchewan — 4,500,000

2012 Grey Cup

Calgary vs. Toronto — 5,500,000

2011 Grey Cup 

Winnipeg vs. B.C. — 4,600,000

2010 Grey Cup

Saskatchewan vs. Montreal — 6,040,000

2009 Grey Cup

Saskatchewan vs. Montreal — 6,100,000

Justin Dunk is a football insider, sports reporter and anchor.