While everybody else was gearing up for a heavyweight tilt between the Winnipeg Blue Bombers and B.C. Lions on Thursday night, the Montreal Alouettes decided it was time for a fashion show.
After teasing the announcement on Wednesday, the team unveiled new alternate uniforms with a hype video on social media. The throwback look features red as the primary colour on both the jersey and pants, apparently harkening back to the launch of the franchise in 1946. However, the blue and white stripes on the shoulders and all-white numbers look more akin to the duds worn by the Montreal Concordes in the early 1980s. The club’s blue helmets appear to have been left unchanged.
Le 𝖗𝖔𝖚𝖌𝖊 coule dans nos veines depuis 1946.
Partisans, voici le 3e chandail des Alouettes, que nos joueurs arboreront lors du prochain match à domicile.
To see it in action on Sat. July 1st🎟️ → https://t.co/pvXxt3zAcU
— Alouettes de Montréal (@MTLAlouettes) June 22, 2023
The team will debut the new alternates when they host the Winnipeg Blue Bombers on Saturday, July 1st. The new jerseys are already on sale.
Montreal overhauled its aesthetic in 2019 when they unveiled a new primary logo and new uniforms. The club’s helmet design underwent a minor change in 2022 as small logos were placed on either side of the helmet instead of one large logo being placed on the top of the helmet.
This will mark the first time the club has had an alternate uniform since 2018 when they wore grey jerseys and pants that featured white feathers on the shoulders.
The Alouettes (1-0) will visit the Hamilton Tiger-Cats (0-2) on Friday, June 23 at Tim Hortons Field with kickoff slated for 7:30 p.m. EDT.