The B.C. Lions have unveiled re-branded uniforms with an emphasis on the team’s historic past and exciting future under owner Amar Doman.
Starting in 2023, the Lions will don blackout uniforms at home and fog grey on the road while the club’s helmets will have the same iconic ‘BC’ mark.
“Look good, feel good, play great. I love them,” quarterback Vernon Adams Jr. said in a statement.
“Whenever you wear all black, there is just something about it — it’s intimidating. I know that the first home game is going to be exciting with the fans yelling and screaming as we go out there and do what we do. I’ve worn grey before at Oregon, and those were one of my favourites.”
The new blackout home look marks a return to the Lions’ championship past as black will serve as the primary colour with bold orange details on the numbers and name bars. To complete the look, black pants and orange striping will tie the uniform together.
Black was the primary uniform colour for many of this franchise’s greatest moments, highlighted by Grey Cup wins in 2000 and 2006 as well as a couple memorable Western Final triumphs in that same decade; each of those in front of crowds of 50,000-plus at BC Place.
As B.C. continues to re-establish its home stadium as the biggest fortress in Canadian football, the blackout look will go a long way in setting the tone for home-field advantage.
The fog grey uniform pays homage to the west coast image, the Lions will be hitting the road with a completely new look in 2023. The fog grey uniforms feature black numbering with orange trim and grey name bars.
Grey pants with orange and black striping complete the fog grey collection to represent exactly how the Lions want to play away from home: impenetrable and ominous. The new road look represents a change as the franchise looks to build off of a thrilling turnaround season in 2022 led by Canadian QB Nathan Rourke and create a new era of on-field memories for Lions fans.
