The Montreal Alouettes have signed a multi-year partnership with Videotron.
Videotron is a subsidiary of Quebecor Inc., which is owned by billionaire Pierre Karl Péladeau, who officially purchased the Als earlier in March. The 61-year-old Montreal native has an estimated net worth of $2.6 billion CAD. He is the CEO of Quebecor, a Montreal-based media and telecommunications company that operates assets such as Videotron.
Quebecor has been a competitor to Bell Media when it comes to regional cable, phone and internet. The CFL’s television rights are held exclusively by Bell subsidiary TSN and its French-language off-shoot RDS through the 2025 season.
“This association with Videotron is a natural fit”, Alouettes director of sales and corporate partnerships Brian Weightman said in a statement. “The company is rooted in the culture of Quebecers and they have always had a real passion for sports. We are very pleased with this agreement today.”
The agreement will contribute to enhancing the fan experience during home games as well as see the Videotron logo on both the home and away jerseys for the Als beginning with this upcoming season.
“It is with great pride that Videotron is partnering up with the Montreal Alouettes, along with their rich history. This partnership reiterates our engagement toward the sports and entertainment industries,” Frédéric Déry, marketing vice president — residential market, Videotron and Fizz, said in a statement.
“On top of supporting and highlighting the sport’s elite, it is equally important for us to contribute to the growth of a new community of fans that brings people together, and one that is well entrenched in Québec.”
Videotron will also be the title sponsor for Montreal’s June 10 home opener against the Ottawa Redblacks, a game that will feature a unique halftime show which is set to be announced in the near future.
