Patrick Mahomes leading Chiefs to Super Bowl LVII win draws six percent Canadian viewership increase

Photo: AP/Brynn Anderson

Canadian viewership for Super Bowl LVII drew an average audience of 8.6 million, a six percent increase from last year, according to a press release from Bell Media.

The game was shown on CTV, TSN, and RDS and was viewed by a total of 17.3 million unique Canadian viewers. The audience peaked at 11.8 million viewers during the halftime show, which featured pop artist Rihanna.

Live-streaming of the game grew by 26 percent from last year, making it the most-streamed Super Bowl in Canadian history.

Kansas City won Sunday’s game by a score of 38-35 over the Philadelphia Eagles on a late 27-yard field goal by Harrison Butker. The score followed a controversial penalty on veteran defensive back James Bradbury, which extended a late Chiefs drive.

Patrick Mahomes was named the game’s MVP after throwing for 182 yards and three touchdowns along with six carries for 44 yards. Philadelphia quarterback Jalen Hurts had an impressive performance in a losing effort, throwing for 304 yards and one touchdown along with 15 carries for 70 yards and three touchdowns.

A recent study indicated that 62 percent of football fans in Canada would watch the Super Bowl over the Grey Cup if forced to choose between the two.

The 109th Grey Cup drew an average audience of 3.1 million, though the game was not shown on CTV. Viewership peaked at 4.7 million late in the fourth quarter as the Toronto Argonauts defeated the Winnipeg Blue Bombers.