The Hamilton Tiger-Cats will have a new look for part of the 2022 season, as the club unveiled a set of snazzy new uniforms on Thursday.
The third jersey is part of the launch of the Ticats’ new alternate brand, Made in The Hammer, with the announcement of the brand on June 9 coinciding with the City of Hamilton’s 176th birthday.
“Our franchise has a rich and storied history in the city and we’ve been proud to call Hamilton home for 153 years,” Matt Afinec, president and COO of Hamilton Sports Group said in a statement. “The inspiration for Made in the Hammer is to celebrate the indelible link between Hamilton, the Tiger-Cats and the amazing fans of this team who call this city home and still consider this city home, even if they live abroad.”
Fans can expect to see the alternate brand not just on the field but throughout all elements of the game week experience, including social media graphics in the days leading up to the game, game-day production, in the Ticats Shop with a variety of product types and, of course, on the field with the players wearing the Made in The Hammer uniform. The alternate brand will make its debut leading up to the Tiger-Cats’ Canada Day game on July 1, culminating in the Ticats wearing the new uniform when they take on the Edmonton Elks at Tim Hortons Field.
— Hamilton Tiger-Cats (@Ticats) June 9, 2022
The brand is built around the return to the iconic H logo, a nod to the Hamilton Tigers of the early 1900s. The logo’s negative space creates two hammers and the words “The Hammer” are displayed across the front of the H to celebrate Hamilton’s popular civic nickname.
The alternate jerseys themselves are in a shade of grey known as Hamilton Steel to honour the city’s industrial roots. Both the collar of the jersey and the helmet stripe feature hammers woven into the design while the new H logo features both on the shoulders of the jersey and on the sides of the helmet.
Across the chest of the uniform, the phrase “The Hammer “replaces the traditional “Tiger-Cats” while more typical black and gold elements remain on the uniform in both the player’s numbers, their names on the back of the jersey and the helmets. The inside of the jersey collar features “Made in Hamilton” stitched in gold to signify the players always have Hamilton on their backs.
In addition to their debut on July 1, the new uniforms will also be worn on October 21 versus the Ottawa Redblacks.