PointsBet ‘extraordinarily confident’ heading into Ontario sports betting launch

Sports betting in Canada is going through major expansion as Ontario’s iGaming market sets for launch on Monday, April 4. After nine months of legalized single-game betting with just one regulated provincial operator, Ontarians who want to wager on sports will have many more options to do so, from both an operator and betting market perspective.

Despite the vast amount of competition expected to occur between some of the industry’s leading operators, there’s one that has spent extensive time putting together an ‘authentically Canadian brand’ in Ontario. Thus, PointsBet Sportsbook feels good about its chances for success in Ontario.


PointsBet likes its chances in Ontario

One thing we can be sure of concerning the new Ontario sports betting market is that commercial sportsbooks that will be a part of it are going to provide bettors unprecedented offers, promotions, bonuses, and betting options.

“I think that OLG is an incredible business. ProLine is a great product, but I think that we’re going to be able to offer more markets and more features and better pricing than potentially some of those other provincially-run operators have been able to offer in the past,” PointsBet Sportsbook Canada Chief Commercial Officer Nic Sulsky recently told 3DownNation.

Compared to offshore sites such as Bodog, and to provincial operators such as ProLine+, it should be quite clear that sites such as PointsBet, BetRivers, BetMGM, DraftKings, FanDuel, Caesars, and others have a product that will appeal more to the Canadian bettors.

PointsBet, and specifically Suksly, is anticipating plenty of competition in Ontario but feels the sportsbook is more than up to the task.

“We’re not the only private operator bringing a product into the market that is very competitive in relation to some of the other products that Ontario sports fans had an opportunity to play around with,” Sulsky admitted. “But I will say that we are extraordinarily confident around our market position, our product offering, and we’re really eager for the fight. We’re chomping at the bit to get our product into the hands of Ontario sports fans.”

PointsBet Canada customers will have an opportunity to enjoy many of the universally appealing features seen in other jurisdictions.

That includes an expansive menu of betting markets, generous welcome offers, ongoing promotions, odds boosts, and special wagers customized with some of the area’s most popular NHL, CFL, NBA, and MLB teams, plus much more.

Ontarians will also find that PointsBet is aiming to operate with a strong regional flair and wants to resonate with Canadians by giving them a brand that is all their own.

PointsBet aims to build a brand that is authentic to Canadians

Even before its official debut in Ontario, PointsBet is making it known that it is not attempting to create PointsBet USA 2.0 in Canada.

On the contrary, it’s trying to give its newest product an authentic Canadian feel. It has made several Canada-centric partnership deals as part of its commitment to a distinctly Canadian product and brand. That includes Curling Canada, The NHL Alumni Association, and Netflix’s Trailer Park Boys, who are some of Canada’s favored sons.

“The opportunity to customize our product for the Canadian sports fan is something that we are taking extraordinarily seriously,” Sulsky explained. “And the partnerships we’ve struck so far speak to that focus. It’s about building that authentically Canadian brand…and then being able to provide a platform to really pioneer new ways for Canadian sports fans to bet.”

Not only will PointsBet be offering bonuses, promos, and markets, along with other things that bettors in Ontario have never seen before, but it will be speaking specifically to Canadians.

Sulsky is excited for the public to enjoy a much more rewarding betting experience than it has to this point with unregulated and provincial options such as Bodog, or even ProLine+.

“There are a number of grey market operators that also have a level of connectivity to Canadian identity,” Sulsky said. “But I will say that there’s a level of sophistication that PointsBet offers both from a product perspective and an operational perspective that I think the Ontario sports fan is going to be very excited to touch and feel.“

PointsBet has fully embraced the significant opportunity presented by the new Ontario market since the onset. The operator was one of the first to acquire a license to operate from the Alcohol and Gaming Commission of Ontario (AGCO), back in early February.

As such, there’s good reason to believe it could be one of the first commercial sportsbooks that will be open for business following the market’s April 4 launch date.

While the rollout of the many sportsbooks expected to eventually operate in Ontario will naturally be staggered over days and weeks, those ready to go on day one will have an undeniable edge, literally from opening night.

The NCAA Men’s Basketball Championship Game, an extremely popular betting event on the U.S. calendar that’s very likely to garner plenty of interest in Ontario as well, will take place on the night of the 4th in New Orleans. Just a few days later on April 7th is MLB Opening Day, with the Toronto Blue Jays playing their opener the following day.