Redblacks sign multi-year agreement with PointsBet Canada, includes jersey patch and naming rights for TD Place sideline club

Courtesy: PointsBet Canada/Redblacks

Sports betting in Canada is undergoing massive expansion as commercial sportsbooks get set to launch in Ontario, and one such sportsbook is already making inroads with a local CFL franchise as iGaming readies for launch in the province on April 4.

Details of Redblacks’ partnership with PointsBet Canada

PointsBet Canada and the Ottawa Redblacks have entered into a partnership that will see one of the country’s new sportsbooks become the official betting site of Canadian football in Ottawa and their home stadium beginning this coming season.

The partnership will see the PointsBet Canada logo featured on all Redblacks jerseys, along with prominent branding throughout TD Place. PointsBet Canada also becomes the new presenting sponsor of the PointsBet sideline club at TD Place, the best destination for Redblacks fans seeking an up-close and personal view of the game from field level.

“It is hard to imagine anything more Canadian than the Canadian Football League in Ottawa,” said Scott Vanderwel, chief executive officer of PointsBet Canada. “We are excited to be working with one of the premier franchises in the CFL and can’t wait to bring a new, unrivaled form of entertainment to Redblacks fans.”

PointsBet brings innovative platform to Ontario betting market

PointsBet has been eying the Canadian market longer than most and on February 3, 2022, PointsBet Canada became one of the first sportsbooks regulated by the Alcohol and Gaming Commission of Ontario in advance of market launch on April 4.

“We proudly wave the Canadian and CFL flag in the nation’s capital and it was important to us that this partnership be with a Canadian operator who not only knows the city of Ottawa, but also loves the CFL and appreciates our Redblacks fans and the passion they have for our team and our league,” said OSEG president and CEO Mark Goudie.

Founded in Australia, PointsBet is entering the Canadian sports betting market having already become one of the fastest-growing operators in the United States. It is known for offering a wide range of betting markets and promotions, plus an innovative feature known as PointsBetting for anyone who wants an exclusive experience.

PointsBet is a corporate bookmaker listed on the Australian Stock Exchange with operations in Australia, the United States, Canada, and Ireland. PointsBet has developed a scalable cloud-based wagering platform through which it offers its clients innovative sports and racing wagering products, advance deposit wagering on racing and iGaming.