Team president Victor Cui teases ‘leadership changes’ coming to Edmonton Elks

Photo courtesy: Edmonton Elks

Edmonton Elks’ president and CEO Victor Cui tweeted a cryptic message on Monday teasing potential changes coming to the club’s leadership.

Thank you #YEG for your amazing support! Formal announcement at 1pm today on exciting Elks Leadership changes and my role. #StayTuned #GoElks

Cui has only been on the job in Edmonton for seven weeks but has made a tremendous impact over that timeframe, recently drawing comparisons to Gandalf from The Lord of the Rings.

Among the changes Cui has made during his short tenure with the Elks is a return the club’s ‘EE’ helmet decal as well as a partnership with the University of Alberta that will see the organizations host a double-header in October.

Edmonton also recently sold a record number of season tickets during a Family Day long weekend sale. The club initially declined to reveal the number of tickets that were sold, though it was later reported that 4,000 new seats were purchased.

Cui was born in Edmonton and spent most of his formative years in the city. He played a key role in building ONE Championship, a multi-billion dollar Mixed Martial Arts business based in Singapore. He resigned from his position at ONE Championship to become Edmonton’s new president and CEO in January.

Editor’s note: the Elks have announced a new initiative with the Winnifred Stewart Association that will see one individual serve as the team’s president and CEO for one day each month.