The CFL would like a word with the people who say the league’s fans skew too old, at least for one game in particular.
Hamilton travelled to Montreal on Saturday night for their Week 4 match-up and went head-to-head with the Toronto Blue Jays taking on the Detroit Tigers.
Despite the Jays drawing more average viewers, the Ticats and Alouettes had more people in the coveted 25 to 54 age demographic tuned in — 151,400 compared to 122,900 on English TV. It wasn’t a classic, high-scoring CFL barnburner at Percival Molson Stadium, but there was enough intrigue to register a significant win in the ratings column.
Over the three-game weekend series, the Blue Jays had average audiences of 614,200, 599,700 and 637,500. Canada’s only Major League Baseball team won the series by taking two out of three against the CFL, but it was the Stampeders versus Bombers that netted the largest TV audience for any sports broadcast over the weekend.
Rookie quarterback Jake Maier went into IG Field and battled with the defending Grey Cup champions. He nearly led his team to an improbable win, but still impressed in a game that had the outcome in doubt until the final play. Rene Paredes coming up short from 52 yards with the clock zeroed made Andrew Harris a winner in his 2021 debut.
Even with the Bombers prairie rivals, the Saskatchewan Roughriders on a bye week the CFL was able to keep its streak going on TV. For four consecutive weeks to begin the season, TSN has seen an average weekly viewership over 500,000.
Week 4 TV ratings:
Hamilton at Montreal: 484,300
B.C. at Ottawa: 372,800
Calgary at Winnipeg: 673,200
Total Week 4 average: 510,100