Elks providing free admission for all youth 17 and under to Labour Day rematch vs. Stampeders

The Edmonton Elks have announced an aggressive marketing initiative ahead of the 2021 CFL season.

All youth age 17 and under will be provided free admission to the team’s Labour Day rematch vs. the Calgary Stampeders on Saturday, September 11.

Commonwealth Stadium has the largest capacity of any CFL venue at 56,400. The largest crowd the team drew in 2019 was 40,113 for the Labour Day rematch, leaving over 16,000 empty seats. The game was won by the visiting Stampeders by a score of 33-17.

The Elks drew an average of 30,321 fans to games in 2019, which was the second-highest figure in the CFL behind the Saskatchewan Roughriders. League-wide, teams averaged attendance of 23,036 last season.

The CFL did not play a season in 2020 due to the COVID-19 pandemic and needs to find new and creative ways to engage young fans. This initiative is a clear attempt to do that with thousands of children potentially making their way to Commonwealth Stadium for no charge.

This isn’t Edmonton’s only aggressive marketing tool as they also plan to give away 35,000 free t-shirts at the team’s home opener.

Edmonton opens its regular season by hosting the Ottawa Redblacks on Saturday, August 7.

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