Edmonton Football Team to make ‘major announcement, one we’ve been anticipating’

The Edmonton Football Team is scheduled to make an “important announcement” today at 10 a.m. mountain time, according to TSN reporter Dave Naylor

Naylor assumes “this is the one we’ve been anticipating.” That means it’s likely a new team name is about to be unveiled.

630 CHED radio play-by-play voice Morley Scott shared the news first: The EE will hold a news conference today at 10. It’s expected that they will announce their new name.

The EE Football Team formally began changing its name late last summer, bowing to immense pressure from sponsors and the public following years of controversy.

The team received 2,047 formal name submissions during an open call in November before narrowing to seven choices: Elk, Eagles, Elkhounds, Evergreens, Evergolds, Eclipse, and Elements.

Nearly 40,000 fans participated in ranking those choices for the name expected to be revealed in mid-April, but it appears the green and gold may not be satisfied with the initial response.

Elk had been the betting favourite due to its historical use by previous Edmonton franchises and its local relevance, but even proponents of the name have debated the superior spelling: Elk or Elks. Edmonton backed the singular in their initial proposal but both are now on the table.

Energy was among the most popular names to emerge from the team’s open call submission, with many drawing associations to Alberta’s all-important oil and gas sector. Some fans were surprised it was not among the potential candidates in February and it appears to have made a late resurgence.

The change from the franchise’s previous nickname of ‘Eskimos’ was prompted by more than a decade of calls from Inuit leaders to change the moniker, which is now considered derogatory due to its ties to centuries of colonial violence.

Polls show the majority of CFL fans, overwhelmingly men over the age of 55, opposed the name change in the first place, though few of those vocal opponents have any ties to Canada’s Inuit population.

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