Edmonton Football Team expects to be in position to announce new name ‘shortly’

Photo courtesy: Scott Grant/CFLPhotoArchive.com

The chair of the Edmonton Football Team Janice Agrios expects the franchise to be in a position to announce a new name ‘shortly.’

Agrios stated the team will take to the field this year with a new name in her report unveiled at the organization’s annual general meeting on Tuesday, May 11. The words ‘Eskimos’ or ‘Eskimo’ or ‘Esks’ do not appear anywhere within the team’s comprehensive annual report.

In July 2020, after a lengthy process of internal and external discussion, we announced that we would discontinue the use of the previous team name. This decision was tremendously challenging. We did not take it lightly, Agrios wrote.

We recognize the pride in our long and successful history under the previous team name, including our 14 Grey Cup Championships along with many other significant, emotional and memorable moments. Looking to the future, we have been working on an extensive and comprehensive re-branding process.

The public engagement component of the name selection process started in November 2020 with over 14,000 respondents contributing with over 2,000 unique name submissions. In February 2021, over 38,000 people ranked their preference for the final seven names. The level of interest has been overwhelming but welcomed.

President Chris Presson stated the front office continues to work on plans to launch the new Edmonton Football Team brand. Presson described it as a very challenging project, and the decision to change the identity was not taken lightly.

Your football team was faced with dynamics locally, nationally and internationally that inevitably left no other option but to take a leadership position on change. We have had, and have encouraged, a great deal of input and public engagement during the process, Presson wrote.

We have distilled, analyzed and listened to ALL of it. We have engaged third party expertise throughout the process from beginning to end, and are now at an exciting time as we prepare to launch our new brand.

The final seven options were released in February 2021, including Elk, Evergreens, Evergolds, Eclipse, Elkhounds, Eagles, and Elements.

Justin Dunk is a football insider, sports reporter and anchor.