The CFL may be talking with the XFL in the hopes of securing lucrative American broadcast revenue, but they won’t come anywhere close to NFL money.
The world’s most powerful sporting league revealed a brand new set of TV deal on Thursday, more than doubling their annual TV revenue with a fresh set of 11 year contracts valued at $113 billion dollar in total, according to Joe Reedy of the Associated Press.
The NFL will receive more than $10 billion dollars annually beginning in 2023 and total earnings will represent an increase of more than 80% over the previous decade. Games will continue to be broadcast on ESPN, Fox, CBS and NBC, as well as ABC, who returns to the Super Bowl rotation. Digital streaming platform Amazon Prime gained the rights to Thursday Night Football beginning in 2022.
The CFL is currently locked in to a six-year deal with exclusive broadcaster TSN valued at a just over $50 million CAD annually, enough to cover the league’s salary cap. In the US, the CFL has a deal with ESPN to broadcast a minimum of 20 games per year, though financial numbers have never been disclosed and they are believed to be nominal.
According to NFL reporter Darren Rovell, when the new NFL deals kick in 2023, each game will be worth $40 million USD in broadcast revenue. When converted to Canadian dollars, that is almost exactly the amount paid by TSN to broadcast an entire CFL season.
Only time will tell if a deal with the XFL can increase that figure, but it’s safe to say the NFL will stay on top for a long time to come.