CFL players partner with memmo to give fans authentic, unprecedented digital access to athletes

The CFL Players’ Association has signed a forward-thinking partnership with memmo that will give fans authentic and unprecedented digital access to the union’s athletes.

One of the leading personalized video platforms that connects celebrities, including athletes, to fans and followers, memmo teamed up with the CFLPA to help create unforgettable memories for fans of Canadian football. The partnership also helps bridge a gap created by the ongoing global pandemic restrictions that have limited interactions between players and fans for about a year.

The CFLPA becomes the first players’ association in North America to partner with memmo, and only the second players’ association worldwide after the Professional Footballers’ Association in the U.K.

A Swedish company, memmo, is revolutionizing fan experiences globally by allowing customers to purchase personalized videos from celebrities and public figures. Thousands of high-profile celebrities, athletes, influencers, musicians, comedians and others are already featured on the memmo platform.

Through memmo, fans across Canada, and throughout the world, will now have direct digital access to featured CFL players to request personalized videos. Most often, requests are for messages that enhance important life moments such as birthday and holiday greetings, job promotions, child announcements, bachelor or bachelorette parties, pep talks, roasts, and so much more.

CFLPA members who register to be featured on memmo will earn income through the platform when users request them to record a short video. Once recorded, the video is made available to the user who can then share it with friends and family to join the excitement.

  • Brian Ramsay, CFLPA executive director

“CFLPA members have always been among the most fan-centric, accessible and community-minded athletes in North America. We’ve all missed important chances to connect with one another this past year, and this partnership between the CFLPA and memmo will help nurture bonds shared by players and fans, encourage new fans, and strengthen and grow our game.”

  • Gustav Lundberg Toresson, memmo co-founder
“Canada has incredible passion for football and the CFL. As we look forward to the return of the CFL, partnering with the CFLPA aligns perfectly with our mission to provide world class personalized video greetings in Canada. Through this partnership, CFL stars will be able to connect directly with fans across the country, be it to wish someone a happy birthday, or provide a much-needed pep talk.”
  • Mike Reilly, star quarterback, two-time Grey Cup champion (2011 and 2015) and CFL Most Outstanding Player (2017)
“Canadian football fans are some of the greatest in the world. I’m excited that the CFLPA has partnered with memmo to safely bring players and fans closer together, even while we all stay apart. I can’t wait to get back to playing football and this is a great way to build personal connections with our fans everywhere while also helping to grow the game.”
  • Adam Bighill, all-Star linebacker and CFLPA player representative, two-time Grey Cup champion (2011 and 2019), and two-time CFL Most Outstanding Defensive Player (2015 and 2018)
 “As players, we already have very close relationships with our fans, not just in Canada but around North America, and memmo lets us keep those connections while making them stronger. I’m thrilled that the CFLPA has continued to work on behalf of all members to bring about these opportunities for both players and fans.”

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