The CFL Players’ Association has signed a forward-thinking partnership with memmo that will give fans authentic and unprecedented digital access to the union’s athletes.
One of the leading personalized video platforms that connects celebrities, including athletes, to fans and followers, memmo teamed up with the CFLPA to help create unforgettable memories for fans of Canadian football. The partnership also helps bridge a gap created by the ongoing global pandemic restrictions that have limited interactions between players and fans for about a year.
The CFLPA becomes the first players’ association in North America to partner with memmo, and only the second players’ association worldwide after the Professional Footballers’ Association in the U.K.
A Swedish company, memmo, is revolutionizing fan experiences globally by allowing customers to purchase personalized videos from celebrities and public figures. Thousands of high-profile celebrities, athletes, influencers, musicians, comedians and others are already featured on the memmo platform.
Through memmo, fans across Canada, and throughout the world, will now have direct digital access to featured CFL players to request personalized videos. Most often, requests are for messages that enhance important life moments such as birthday and holiday greetings, job promotions, child announcements, bachelor or bachelorette parties, pep talks, roasts, and so much more.
CFLPA members who register to be featured on memmo will earn income through the platform when users request them to record a short video. Once recorded, the video is made available to the user who can then share it with friends and family to join the excitement.
- Brian Ramsay, CFLPA executive director
“CFLPA members have always been among the most fan-centric, accessible and community-minded athletes in North America. We’ve all missed important chances to connect with one another this past year, and this partnership between the CFLPA and memmo will help nurture bonds shared by players and fans, encourage new fans, and strengthen and grow our game.”
- Gustav Lundberg Toresson, memmo co-founder
- Mike Reilly, star quarterback, two-time Grey Cup champion (2011 and 2015) and CFL Most Outstanding Player (2017)
- Adam Bighill, all-Star linebacker and CFLPA player representative, two-time Grey Cup champion (2011 and 2019), and two-time CFL Most Outstanding Defensive Player (2015 and 2018)