Touch of Tiger Town: Ticats carve out uniquely Hamilton branding for 108th Grey Cup

Courtesy: Hamilton Tiger-Cats

The Hamilton Tiger-Cats, in collaboration with the Canadian Football League, have produced the 108th Grey Cup and 2021 Grey Cup Festival logos.

The launch took place on TSN’s Grey Cup Unite special on Saturday night, capping off the CFL’s Grey Cup Unite week. The uniquely Hamilton branding incorporates elements in logos that defines and unites Tiger-Cats fans and Hamiltonians alike.

Courtesy: Hamilton Tiger-Cats

“We’re very excited to reveal our Grey Cup game and festival brands for the 108th rendition of Canada’s largest sporting event that will take place right here in Hamilton,” president Matt Afinec said.

“Our goal was to align Grey Cup, CFL and Tiger-Cats traditions with a brand that reflects Hamilton, Hamiltonians and our community’s amazing energy, growth, ongoing renaissance and unity through the CFL and Ticats football.”

Courtesy: Hamilton Tiger-Cats

The emblems of the 108th Grey Cup game and 2021 Grey Cup Festival unite the elements that bring Hamiltonians together and will drive the atmosphere of the sport’s celebration.

A traditional Grey Cup logo for the 108th rendition of the game with a few added Hamilton touches; the maple leaf in Tiger-Cats’ gold and a Tim Hortons Field silhouette surrounding the base of the Grey Cup.