Argos set sail with modernized famous boat as primary logo

The Toronto Argonauts are bringing back the famous boat logo, but with a modern shine to the ship, as their new primary logo.

The current shield logo will still be used selectively as a secondary mark moving forward.

“We are so excited to bring back a logo that is beloved by so many Toronto Argonauts fans,” Argos general manager Michael ‘Pinball’ Clemons said.

Courtesy: Toronto Argonauts

“This contemporary redesign of one of our most iconic emblems reinforces the great tradition of the Argonauts while continuously steering towards the horizon and our future. The boat is back, and our passion lives on.”

The original boat logo was used from 1976 to 1988 and is one of the most popular logos the team has ever worn among fans and players. It brings back memories of Condredge Holloway, Terry Greer, Cedric Minter, Joe Barnes, Carl Brazley and a 1983 Grey Cup championship team that snapped a 31-year title drought, cementing the legendary logo forever in Argos lore.

Terry Greer, Condredge Holloway, Toronto Argonauts 1984. Photo courtesy: Scott Grant/CFLPhotoArchive.com.

The new logo is a modern refresh combining Cambridge Blue and Oxford Blue, the colours synonymous with Toronto Argonauts football and a boat which symbolizes the club’s beginning as the Argonaut Rowing Club. The logo exemplifies the team’s ‘Pull Together’ mantra as each oar works in unison propelling the boat forward.

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