Costs for Edmonton name change over $1 million

Edmonton’s Canadian Football League franchise will have to shell out for its likely name change.

It’s all but official the Eskimos will be known by another nickname. TSN’s Ryan Rishaug reported on Thursday, July 16: Sources tell TSN an internal decision has been made, the Edmonton Eskimos will be changing their name. Chair of the board of directors, Janice Agrios divulged the financial expenditures required for rebranding.

“We have gone through the exercise of looking at just the hard costs and it’s over a million dollars,” Agrios told Edmonton Sun reporter Terry Jones.

“When it comes to just the hard costs, things like signage, letterhead, business cards and all of that sort of stuff, quite simply right now, we don’t have the money to do it.”

It wasn’t long ago, Friday, July 3, to be exact, the Eskimos stated the team would not be changing its moniker. Siting the fact the club has spent time up north consulting with members of the Inuit community and found there was “no consensus” among Inuit regarding their name.

After Belairdirect stated concrete action in the near future was needed, including a name change, the Esks shifted their stance. The Eskimos followed by announcing the franchise was accelerating its ongoing internal review of their team name

After Belairdirect stated concrete action in the near future was needed, including a name change, the Esks shifted their stance. The Eskimos followed by announcing the franchise was accelerating its ongoing internal review of their team name.

The Eskimos have 12 current premier corporate partners. Belairdirect delivered a pointed message to the franchise and Sports Interaction joined them.

“If there was about to be a name change, we’d have to look at some of those sponsors to help us out with those costs,” Agrios said. “We’ve had some sponsors that have made some strong statements and have effectively given us an ultimatum.”

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