Super Bowl LIV sets record for most watched NFL title game in Canadian TV history

The Kansas City comeback captured the attentions of Canadians during Super Bowl IV.

Chiefs quarterback Patrick Mahomes engineered three touchdown drives in less than six minutes to earn the Vince Lombardi Trophy in stunning fashion 31-20 against the San Francisco 49ers.

An average of over 9.5 million people across our home and native land watched Mahomes guide Kansas City to their first Super Bowl championship in 50 years while Shakira and Jennifer Lopez wowed during the halftime show.

The average audience for New England’s 13-3 snoozer win over the Los Angeles Rams was watched by an average of 5.3 million people on CTV and RDS, a 17.7 per cent increase last year.

For comparison, the Toronto Raptors Game 6 NBA Finals victory against the Golden State Warriors was the largest sports TV rating in Canada throughout 2019 at 7.7 million. Even though the Winnipeg Blue Bombers led from start to finish and the decision was never really in doubt during the 2019 Grey Cup, the television number was up 14 percent year-over-year at north of 3.6 million.

The CFL is broadcast exclusively on TSN in Canada while the NFL is carried by Bell Media on both TSN and CTV, which is available to a larger audience.

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