Doug Flutie supporters who were lucky enough to get their hands on a box of Flutie Flakes have likely had them go stale since the last time they were available 10 years ago.
But there’s fresh Flutie Flakes on the way.
The Buffalo Bills are honouring the CFL legend on Sunday at New Era Field and it timed out for a 20-year edition of Flutie’s breakfast cereal. Fans at the game will be able to buy boxes of Flutie Flakes and the cereal will then go on sale online and at select grocery stores. Flutie Flakes were created in 1998 after his rise to stardom in Western New York.
“If I had stayed the backup, no way [it gets this big]. It just happened to time up with me starting to play, me starting to play well and us starting to win, the people in Buffalo getting excited. People were just excited at the time and we came out with the box and it took off,” Flutie told ESPN.
The Heisman Trophy winner’s abilities were well known to CFL followers. Flutie won the Most Outstanding Player award six times and earned three Grey Cup championships, including back-to-back years in 1996 and 1997 with the Toronto Argonauts.
The dual threat quarterback totalled 41,355 passing yards, 270 touchdowns against 155 interceptions with 4,660 rushing yards and 66 touchdowns on 704 carries in 135 CFL games over eight years. Flutie still holds the CFL single-season records for passing yards (6,619) and passing touchdowns (48).
A large portion of the profits made from the sales of Flutie Flakes were and still are to be donated to the Doug Flutie Jr. Foundation for Autism, created in honour of Flutie’s autistic son. Initially, PLB Sports produced 50,000 boxes, but sold over two million.
A two-pack of Flutie Flakes will cost you $15 USD online. The new version of Flutie Flakes will be in high demand. For a throwback to childhood, you can eat the cereal while playing Flutie’s Maximum Football video game.