The Canadian Football League, TSN, and RDS have announced a long-term extension of their partnership.
TSN and RDS will continue to receive exclusive Canadian broadcast and digital media rights in all languages to all pre-season, regular season, and playoff games, as well as, exclusive radio rights in all languages.
“To us, this is by far the best partnership in Canadian sport – one built on trust, respect and a shared love of the great game of Canadian football,” commissioner Randy Ambrosie said in a statement.
“Our league’s growth strategy, CFL 2.0, is about expansion, innovation and literally taking on the world. We are thrilled to reach an agreement that allows us to look to the future as we continue to grow with our loyal and committed partners at TSN and RDS by our sides every step of the way.”
“As one of our biggest and most iconic sports properties, the CFL has become synonymous with TSN and RDS. The league is built upon a rich history and a dynamic on-field product that’s beloved by millions of passionate fans across the country,” Stewart Johnston, president of TSN, said in a statement.
“We are very excited to work with Randy and his entire team on their forward-thinking CFL 2.0 vision, and to continue to shine the national spotlight on this amazing league across TSN platforms for years to come.”
Prior to the Grey Cup, which consistently ranks as one of the most-watched sports broadcasts on Canadian television, the 2019 CFL season on TSN and RDS reached more than 15 million Canadian viewers or 41 per cent of the country’s population.
CFL games have aired on TSN since 1986, and on RDS since 1989. The two networks became the league’s exclusive broadcasters in 2008.