The Canadian Football League and The Sports Network have agreed to a six-year contract extension according to Postmedia’s Dan Barnes.

Barnes reports the deal between the CFL and TSN should be worth about $50 million to the CFL, though that number could grow significantly as there will be incentives, ratings-based and otherwise, written into the contract.

The league’s contract with TSN was coming for renewal after the 2021 season. That deal was extended in 2015.

In March 2013, the CFL and TSN agreed to a five-year broadcast agreement that was reportedly worth $43 million annually, starting in 2014. That was more than two-and-a-half times the previous five-year agreement, which was worth $15 million a year.

Under terms of the extension, TSN and RDS continue to hold exclusive media rights to all CFL games, including the Grey Cup. In addition to broadcast and digital rights, the deal features exclusive radio rights to the Grey Cup for Bell Media’s Grey Cup Radio Network.

TSN has taken the league to new viewership heights and commissioner Randy Ambrosie believes it can keep growing with the three-letter network.

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