It appears the CFL’s current official logo is its least popular in fifty years.
The league introduced an updated version of its vintage logo as part of the new ‘turf traditions‘ merchandise line. The logo seemed well-received on social media, so I conducted a twitter poll to see which one fans like the best.
— John Hodge (@JohnDHodge) September 1, 2019
The CFL’s current logo garnered 83 of 595 votes, accounting for just 14 per cent of respondents. The image is virtually colourless and features a small (and incomplete) maple leaf, which were the main complaints when the logo was released three years ago.
The updated version of the league’s vintage logo finished third with 25 per cent of the vote. The sepia-toned image changed the original helmet outline from black to navy blue while softening the edges of the text.
The league’s second-most recent logo finished second with 28 per cent of the votes. The image features bold text that typifies the early 2000s while cleverly combining a maple leaf with a football.
The league’s “vintage” logo led the way with 33 per cent of the vote. Nostalgia obviously plays a factor here, but it’s worth noting that the image (along with its retro counterpart) features the maple leaf in its entirety.
The league’s original logo (1955-1968) was omitted due to twitter’s limit of four options per poll.
Other North American sports leagues have tweaked their logos in the past, but most have resisted wholesale change.
The NFL’s logo has changed little since 1930, maintaining the same approximate shape and colour scheme for almost 90 years. The NBA and MLB logos date back to 1969, save for slight changes in colour. The NHL changed its logo from orange to silver in 2004, but the shape and style have remained the same for over a century.
Whether you love or hate the league’s current logo, there’s no arguing that the image served as a clear departure from the style, colour, and shape of its predecessor.
Companies like Coca Cola, Pepsi, and McDonald’s have all changed their logos over time, periodically straying from tradition. All eventually returned, however, to a classic look that celebrates the brand’s history.
Maybe its time the CFL does the same.
The images and dates in this article are courtesy of SportsLogos.net.