James Wilder Jr. has OVO vibes on the football field.
— Toronto Argonauts (@TorontoArgos) May 29, 2019
The new look Wilder Jr. features a Drake OVO logo on a sick rainbow tint Nike visor.
— Toronto Argonauts (@TorontoArgos) March 10, 2018
Drake, the Canadian music icon, is well known for being the Toronto Raptors global ambassador. But since the Argos moved into the MLSE Drake has taken a liking to the boatmen. He watched Toronto’s 2017 Grey Cup victory and posed for pictures with the silver trophy when the Argos brought it to the Raptors game following the win.
— Toronto Argonauts (@TorontoArgos) December 2, 2017
Drake’s support of the Argos exposes the CFL club to a potentially new demographic with over 57 million Instagram and 38 million Twitter followers.
Wilder Jr. is showing the signs of Drake’s influence on the Toronto sports market.
God’s Plan needs to bring Drake to BMO Field for an Argos game in 2019.