It’s a New Era – literally – for CFL uniforms.
The league and New Era released the fresh looks for all nine teams Thursday.
While a few teams made wholesale uniform changes, others made subtle tweaks and chose to carry on their classic look in New Era’s first season as the CFL’s official uniform and sideline outfitter.
“This is an exciting moment for the brand as it will be the first time that New Era has ever created uniforms for a professional sports league in Canada and represents a shift to global leader in sports & lifestyle apparel,” Rick Baetz, managing director of Canada at New Era Cap said in a statement.
In September of 2018, the CFL announced that New Era will be its official outfitter supplying all authentic on-field products to its nine member clubs starting in 2019.
The agreement between New Era and the CFL – believed to be a pact for more than four years – is longer than the adidas relationship that lasted three seasons. That can be beneficial for both sides as the working relationship should become stronger over time.
For the CFL, after many were wondering where the league could turn next when adidas and the league parted ways, New Era is a forward-thinking find; it was the first headwear company to be partnered with the NFL, NBA and MLB concurrently. It’s a big league brand known around the world.