CFL ratings report: Bombers blowout of Riders puts tripleheader in the tank

Last weekend’s Saturday tripleheader produced some disappointing ratings for the CFL and TSN, hurt by Winnipeg’s blowout win over Saskatchewan.

Overall, the four games (including Friday’s Hamilton-Toronto tilt) were viewed by an average audience of just 492,000 – the second-lowest number the league has posted this season. Only Week 5, which featured just three games and a Roughriders’ bye, was watched by fewer people (a 432,000 average.)

For the week, ratings were down 11.6 per cent from a year ago.

This was the third of four tripleheaders on the 2018 CFL schedule and the two previous weeks – Week 13 and 15 – produced better-than-average ratings. The Week 13 matchups, which featured a trio of Labour Day rematches including the Banjo Bowl, posted an average audience of 665,000 while the Week 15 treble went for 602,000 (aided in large part by the massive 767,000 that tuned in for the Riders-Argos tilt.) Last season’s sole tripleheader, again featuring mostly Labour Day re-matches, had an average audience of 625,000 – well above the 578,000 average for all games in 2017.

Last Saturday’s game between Winnipeg and Saskatchewan, which was 31-0 for the Bombers at halftime and featured zero points scored in the second half – clearly impacting the ratings last week. The game’s average audience was just 514,000 – the lowest-rated game of the Riders’ season and well below their league-leading 748,000 average. Still, Saskatchewan ratings are up by more than 22 per cent this season (only Montreal, at 23 per cent, has a larger percentage increase.)

Friday’s Hamilton-Toronto contest (377,400) was the least watched game of the season for the Argos and the second-worst number for the Ticats.

The CFL has one more tripleheader on the schedule the final week of the season. While all four of those games could have playoff implications, they could also be meaningless – and the Riders are on a bye week.

Week 18 ratings

Hamilton at Toronto: 377,400

Saskatchewan at Winnipeg: 513,900
Ottawa at Edmonton: 472,500
B.C. at Calgary: 487,900

Week 18 (2018) vs. Week 17 (2018): -11.3 per cent
Year-to-date (69 games) vs 2017 (69 games): +4.9 per cent

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