Johnny Manziel sees comeback as marketing opportunity

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Johnny Manziel seems to be focused on more than simply returning to pro football – it’s also about the brand.

Manziel posted a “Comeback SZN” hoodie on Instagram on Wednesday asking followers to weigh in on whether he should sell them. That’s likely a rhetorical question.

Those emoji hands appear to be doing the “Money Manziel” gesture. The sweatshirt has “COMEBACK” written on the top of the hoodie too.

Most players serious about a pro football comeback would be in the gym or on a field. Manziel did post on Instagram earlier in the week from Gloveworx in California, a boxing and high-intensity training gym.

What’s missing is the actual evidence of Manziel working on his combination punches, but we’ll give him the benefit of the doubt maybe he was working out.

How much work Manziel has to do to get back into football shape remains an open question. He was photographed last November while on vacation in Hawaii with what some uncharitable observers referred to as a Dad-bod… of course, the CFL season doesn’t start until June.

So maybe Manziel can focus on two areas – marketing and working out – at once, but it doesn’t seem like he’s focused on one of those aspects as much as he should be.

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3Down Staff
By 3Down Staff

3DownNation is a website dedicated to covering the CFL and Canadian football.




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