Not only did the snow look cool on TV, it also delivered high ratings for TSN and the CFL.
The Grey Cup game between the Toronto Argonauts and the Calgary Stampeders, which was played in snowy weather conditions, had an average audience of 4.1 million – up almost 14 per cent over the 2016 contest between Calgary and Ottawa – and similar to the numbers the league saw in 2015.
Last year’s 3.6 million was the lowest since 2006.
The number still falls short 5.5 million that watched Toronto’s last championship win in 2012, which was also the 100th anniversary of the league.
TSN also did well with its pre and post game shows both of which averaged just under two million viewers.
That gave the network the three top-rated TV shows in the country on Sunday. And not just sports: the CFL beat everything from NCIS: Los Angeles to CTV News to the Walking Dead.
The numbers duo not include RDS or digital streams from TSN.ca or other sources.