Blue Jays TV ratings down even more than the CFL

While the CFL’s TV ratings on TSN may be down this year, the struggling Toronto Blue Jays have seen their numbers take an even more significant dip.

According to the Canadian Press, the Jays averaged 706,300 viewers on Sportsnet compared to 895,400 over the same time period last season – a decline of over 21 per cent.

After making the playoffs the last two seasons, the team is currently 52-59 and in last place in the American League East Division.

Meanwhile, a strong performance by Toronto FC has led to a spike in the team’s ratings, with games on TSN/CTV averaging 93,000 viewers this year in terms of total audience, compared to 59,000 over the same time period last season – a jump of over 57 per cent.

Toronto FC (12-3-8) is currently leading the Eastern Conference and MLS standings.

Canada’s two other teams are also doing well: the Vancouver Whitecaps’ season average is 86,000, compared to 69,000 in 2016 while the Montreal Impact are averaging 80,000, compared to 73,000 last season. Montreal (7-8-6) stands ninth in the East while Vancouver (9-8-4) is seventh in the West.

Of course, football, soccer and baseball have a way to go to catch hockey when it comes to TV audience. Sportsnet says last season’s Hockey Night in Canada’s ratings were up 11 per cent from 2015-16 with an average audience of 1.8 million viewers for the 7 p.m. ET game, and up six per cent (821,000 viewers) for the late game.

For the season, the CFL is averaging 506,000 viewers on TSN, down 14.5 per cent. With the Jays struggling, it will be interesting to see if the CFL will be able to make up some ground in September and October.

Week 7:

Thursday
Calgary at Toronto: 444,000

Friday
Winnipeg at Ottawa: 513,000

Hamilton at Edmonton: 658,000

Saturday
Saskatchewan at B.C.: 533,000

– with files from CP

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