CFL Week is finally here and I find myself not caring.
For those who will be attending, it is the culmination of a long wait that started with the announcement of the event last November. But for me, someone who won’t be in Regina this week, there just isn’t much for me to care about. I am sure the event will be a smash success, and I hope it is, but as someone who won’t be I am finding my excitement level at almost zero.
Outside of the CFL Combine and the announcement of the 2017 Hall of Fame class, everything else is geared towards people who will be there, and since I won’t be there, I find it hard to really get all that excited for the event. Autograph sessions, tweetups and Q&As are all fun activities, but none of them really spark anything in me since I won’t be there to participate.
And I don’t think I am alone.
For an event that was meant to attract eyeballs during a typically down time on the CFL calendar, I’m not sure if it will do so for those that won’t be there. Chatter about the event has been almost nonexistent amongst non-attendees. Scour social media and you will find most people not heading to Regina this week simply aren’t talking about CFL Week.
The more I think about CFL Week, the more I compare it to WWE’s Fan Axxess event held in the lead up to WrestleMania. But fans who aren’t in the WrestleMania host city for the event don’t really care about it; they care about WrestleMania. CFL Week is Fan Axxess without the WrestleMania.
But maybe this is what the CFL wanted. Maybe they wanted this to be an event geared towards those in attendance. People in Saskatchewan seem to be excited and I have no doubt it will be a huge success there. It will be front page news, whereas with seven of the other eight CFL cities having NHL franchises, and most of those teams in the thick of playoff races, CFL Week would have be relegated to the back pages.
And I am sure the league was hoping people from outside the province would attend, but how many people are really all that keen on traveling to Saskatchewan in March? I doubt very many.
But maybe that is the point. Maybe CFL Week is meant to be something for locals. But for an event that was publicized heavily when it was announced, and which is picking up steam as it is gets started, you will be hard-pressed to find anyone who isn’t in Regina really caring all that much, myself included.
As the week goes on, we will see if fans outside Regina start to care, but I’m not sure they will.
I’m not sure they can.