Members of the “TSN family” have been offered up to five free tickets to the Grey Cup in Toronto, per sources.
The offer was made to staffers via an email sent out this week. TSN holds the television rights to the CFL and broadcasts all of the league’s games.
It’s the latest sign that sales for the 104th Grey Cup aren’t going well. Organizers slashed ticket prices in mid-October in an attempt to spur languishing sales, angering those who had already bought tickets.
Sources say there could still be as many 10,000 seats still unsold with the game just over a week away. Seating capacity at BMO Field has been expanded for the game to approximately 35,000.
According to Argonaut team officials, TSN “purchased a block of tickets” but would not disclose what, if anything, TSN paid for them. TSN is owned by Bell Media, which also has an ownership stake in the Argonauts.