CFL unveils new logo, slogan


The CFL unveiled a new logo and slogan early Friday morning.

The look features the league’s initials in large black letters over a grey football shape with a partial red maple leaf at the bottom. The new look will replace the old logo, which has been in use since 2002.

The league also introduced a new promotional campaign featuring the slogan “What We’re Made Of” and a minute-long video with shots of players, fans and stadiums from all nine CFL cities. The new slogan had been teased on social media using the hashtag #WWMO.