Argos to introduce lower ticket prices and nix parking lot tailgating

Tara Deschamps, Canadian Press

Toronto Argonauts fans can expect lower ticket prices this season, along with tailgating inside the stadium and branding focused on the team’s roots as a rowing club.

The changes announced Monday are part of owner Maple Leaf Sports and Entertainment’s ambitious efforts to revamp the Argos and after years of attendance woes and build a fanbase as large and rabid as MLSE’s other teams – the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors and Toronto FC of Major League Soccer.

“Our job is to make sure that club is on the same playing field as the rest of our great franchises here,” said Jerry Ferguson, MLSE’s head of marketing. “We want people to feel and believe that the Argos is Toronto’s team.”

The Argos averaged less than 14,000 fans last season at BMO Field, a stadium that seats roughly 26,000. To increase that number, MLSE says it will target millennials new to the CFL experience as well as long-time Argos supporters. If both groups are enticed to come out to games, MLSE thinks it can increase their stadium audience.

To get fans to games, the average ticket price will be rolled back by 23 per cent, meaning about 2,600 tickets will be sold for as low as $15 per game for season’s seat holders and $19 per game for single-seat buyers.

“At the Argos, the fanbase has struggled a little bit,” Argos president Bill Manning admitted. “We were actually priced higher than TFC and we were losing some of the family aspect of Argos games.”

He said the team won’t drop ticket prices too low or give seats away en mass, because once someone is used to tickets being so cheap or getting them for free “they’ll never pay.”

However, the club will “condense” seating, by selling tickets in the lower bowl first and keeping the upper deck on the east side empty, unless demand increases to fill those seats.

The team will also nix tailgating parties in the parking lots outside BMO Field and move them into the stadium. The popular U.S. phenomenon was brought to Argos games in 2016, but provincial liquor laws meant fans had to purchase booze on-site instead of bringing it from home.

Manning, who grew up in the U.S., said Toronto’s tailgating felt “forced.”

“With the ordinances and where they are, it is hard to replicate what they do in Ohio State,” said Manning. “It actually costs the organization a lot of money to put that on and it wasn’t worth it with the number of people that actually did it.”

He didn’t share specifics about how tailgating at BMO Field will work, but said MLSE is toying with specials and an area at the north end of the stadium that could be built out.

Meanwhile, fans will be able to purchase new Argos merchandise emblazoned with cannons, shields and typography inspired by old cuts of wood.

The nautical themes are rooted in the team’s past as part of the Argonaut Rowing Club, which had a football team as a way to stay fit. The merchandise will feature the blue hues associated with Oxford and Cambridge Universities, a homage to the rowing club’s love of both schools’ rugby teams.

The team will use an old slogan “Pull Together” in an attempt to match bravado of the Raptors’ “We the North” and TFC’s “All for One” campaigns.

“We want to create a sense of rivalry, so if you’re from here, you love us and if you’re not from here, you hate us,” said Ferguson.

That message wasn’t lost on CFL Commissioner Randy Ambrosie, who joked that he took one look at a forthcoming Argos shirt with “Toronto” written over a map of Canada and thought “I’m a Winnipegger, born and raised, so I already hate that.”

He said that the attitude was indicative of the league’s bold plans to become “bigger, stronger, better.”

“The CFL is no longer interested in being the humble church mouse league. We are no longer interested in being small and obscure,” he said. “We are no longer interested in making do. We want to take the Canadian Football League to new heights.”


55 Comments on Argos to introduce lower ticket prices and nix parking lot tailgating

  1. Wood horse // April 9, 2018 at 3:30 pm //

    Argos are being prudent. IF cutting costs put you on better financial ground than go ahead and do it

    • It seems typically Canadian that people are complaining that the team has cut the tailgating. Like fans can’t organize their own tail gate at the Ontario Place lot!!
      That is the big difference between the US and Canada, at NFL/NCAA games fans would organize their own tail gate in the stadium parking lots, it’s a fan organized event. In Canada it’s just like the government or in this case the team has to set it up and organize it for them.
      Are they afraid that the police will show up at Ontario Place and arrest people for having their own party??
      Come on Argo ans quit complaining and organize your own tail gate

    • Glenn Wadden // April 14, 2018 at 12:57 pm //

      As a season ticket holder and someone who attended every tailgate, you’ll find me in the parking lot still tailgating (and NOT spending my money in the stadium). My complaint about cancelled the tailgate is not so much for me, but I really thought it was a unique experience in Toronto and could have been used to help build up the fan base. It was a really fan-friendly family atmosphere that was creating a community.

      I know from the tailgate at the Grey Cup that fans from all over the league were saying how great an experience it was. How can you not build on that. Seems pretty short-sighted to me.

      Saying that it was not like the US tailgate scene is ridiculous as well. Who said we want to be Ohio state?

      Having an area where you can buy food and drinks in the stadium is NOT a tailgate, no matter what you call it.

      Anyway….I will continue to buy seasons tickets (cause I love the game – both CFL and NFL). Come join me in the parking lot. I’ll still be there with my BBQ.

  2. Scottsask // April 9, 2018 at 4:11 pm //

    Completely tone deaf on the Argos part. At least what i’ve been able to glean from Argo fans posts. You’re killing Toronto…..not in the good way! The millennials have already proven they don’t give a damn, yet the potential of young immigrant fans in southern Ontario remains untapped and largely ignored.

    • How is the “young immigrant fans untapped and ignored”?
      The Argos have had a huge marketing blitz the past couple of years in the GTA – you can’t miss their ads on billboards, the TTC, TV. The videos of the Argo players running through the CNE grounds, the tail gate parties with the $4 beers drew a lot of attention.

      The ARgos have been active in the schools and in the community, they have the Huddle Up program, Level the Playing Field Program.
      It’s very easy to say that they need more marketing but in reality they have done tons of marketing and community involvement in the GTA.

    • I wouldn’t be too quick to conclude that Gen Y doesn’t care. The Argos TV ratings are among the best, and have a look at the latest Central Scouting ranking and see where most of those players come from. Clearly there’s a lot of grass roots football being played in that area. I think the problem with the Argos is all about the game day experience, the and frustrations about that experience that have built up over many years.

  3. Last season there were all kinds of seat sales and promotions, I don’t know if reducing prices will help.
    Season tickets were at an all time low last year, around 2500. They have to figure out how to get the season ticket holders that left after leaving the RC.

    The tail gate parties in the parking lot were good and the $4 beers. If the tail gate is in the stadium you probably won’t see the $4 beer anymore just the $12 beers.
    Trying to appeal to millenials? easier said than done, they have been trying hard for the past two seasons to do that. That is a huge problem that will be hard to fix.
    The millenials are all going to the TFC games, most identify with soccer. The TFC crowd will come out to games in winter in droves.
    They won’t come out to Argo games, that’s not going to change in one season.
    I will be curious to see if they increase their season tickets after a Grey Cup year.

  4. You have to start targeting youth football teams and leagues. Group sales are the way to go

    • Youth football teams and leagues?? in Toronto ?
      Where?? they are a dwindling bunch.
      My nephew plays in a youth team in Hamilton, there are not enough players in the Hamilton area for a league, the league consists of teams from all over Southern Ontario including Scarborough, Brampton.
      My son-in law and daughter both teach at different high schools in Toronto – NO football teams at either high school but both schools have girls/boys, jr/sr soccer teams.
      I think there is something like 125 high schools in the GTA but 25 have football teams but all 125 have soccer teams, boys and girls, senior and junior

      • Good ol slimjim, the CFL’s permanent soccer troll

        • Steve J. // April 9, 2018 at 9:41 pm //

          Unfortunately, he’s correct. It costs about $1200 to suit a kid up for High School football. That’s approximately $50,000 for a 40 man squad. Helmets, at around $600 apiece, have a longer life, but the start up and replacement costs make football prohibitive at many schools. Soccer? A pair of shorts, shin pads, a ball and a jersey are about $250. Throw in a healthy does of helicopter parents worried about their babies’ long term cognitive effects and minor football’s future in Canada looks dim.

        • Killa – where is YOUR argument? you don’t disagree or agree?
          No argument, it’s true there are no football leagues in the GTA.
          If you are going to call someone a troll then you have to back it up

    • I say tap into the TV audience. The Argos draw just as many viewers as other teams, they just don’t come to the games. You can tap into the youth too, of course, and there are clearly a HUGE number of kids in that area playing football, right up to the pro level.

      • Just to give some numbers, on the Sept. draft rankings 7 of the top 20 were from the GTA, and 11 in total were from Ontario. So more than 1/3 were from the GTA, an area with 1/6 the population of Canada.

      • TV audience in Toronto? the thing is we do NOT know how many watch in Toronto. NUMERIS ratings don’t break it down, if the Argos play the Riders we don’t know if 500k are Riders fans and 20k are Argo fans!!

        • So you’ve admitted you don’t know either. But lets go with a number of 500,000 for a Riders/Argos game in Toronto.
          If 250,000 were Argo fans and 250,000 were Riders fans, the Argo audience would still be substantially more than that huge success the media tells us is TFC. Terrible when numbers get in the way, isn’t it.

  5. Finally have a schedule with a lot of saturdays and you nix tailgating. Stupid move Argos. Plus you’re pissing ST holders off by selling our seats, for 60% less and then offering us a credit to relocate or buy more seats. how about you return our $$

    • That’s true, the season ticket holders from last year were ticked off when they reduced prices last year half way through the season. I doubt you will see the 2500 STs back this year.
      They aren’t nixing tailgating but going to hold it in the stadium.
      But the schedule is good this year so I can’t see the ST holders complaining.

  6. WallysWorld // April 9, 2018 at 4:38 pm //

    I used to attend about three Stampeder games a year before Ron Rooke lowered the season ticket prices for a lot of good seats down to $10/game for the 1997 season. I bought that year and have been a season ticket owner since in the same seats. If you look at the Stamps attendance for 1996 compared to 1997, you can see a good healthy increase (4300+ per game) which I attribute to that new lower pricing.

  7. Cal Gary Shampeders // April 9, 2018 at 4:45 pm //

    “The CFL is no longer interested in being the humble church mouse league. We are no longer interested in being small and obscure,” he said. “We are no longer interested in making do. We want to take the Canadian Football League to new heights.”

    So we are reducing the seating in our biggest market by 25% to make our games appear to be better attended and are getting rid of tailgating for the most rabid of our small fanbase. And nothing screams “humble church mouse league” like memorabilia featuring woodcuts.

    But hey – look at the bright side: “Fans will be able to purchase new Argos merchandise emblazoned with cannons, shields and typography inspired by old cuts of wood.”

    I’m excited beyond words. Aren’t you?

    • Yes, I’m very excited for the Grey Cup Champion Toronto Argonauts to kick off the 2018 season. I’m a season ticket holder and support all of these decisions. These are business decisions that needed to be made. If the cutting of tailgating is necessary to help offset the lower ticket prices, I’m all for it.

      • I’m excited too and curious to see how much support the Argos get this year.
        The problem is the tailgate was costing a lot of money, fans could be inside the stadium buying the $12 beers, not outside with the $4 beers.
        MLSE has to make some smart business decisions, for the past two seasons the Argos have spent a lot of money on thing like concerts, tailgating, advertising on TV/billboards etc
        The thought was that the millenials would buy into it.

        • brian johnson // April 10, 2018 at 9:11 pm //

          Just a though. Did they actually lose money at $4 a beer outside. No No way but it took a effort. Will I go to a game and pay $12 for a beer?? No way. If they gouge beer or wine I’m out. Our pub over charges for a pint at $5.50.
          why the hell would I pay $8-9 10 per sleeve. I always though that big volume equals reasonable prices. Guess not

    • Toronto is a totally different market where the locals do not care about the CFL. It’s not seen as major league, it’s like the AHL team.
      NOTHING is going to bring back the Argo fans, why did they go from a 23k average at the Rogers Centre to less than 14k in two years?
      Everyone said that playing at BMO outside in a better atmosphere would bring the fans out in droves.

      Prediction was 15k season tickets…….where’s ARgo Tom?…lol

      • Toronto isn’t a sports market, it’s an entertainment market.
        TFC has 35000 rabid fans. After that, very few care. Look no further than their pathetic TV ratings.
        The Raps – the media so desperately tries to make them a big deal.
        Have you ever noticed how little excitement there is when comparing them to the Leafs or band wagon blue jays. Raps TV ratings also stink. So easy to pick on the Argos, but the truth is, only the Leafs get huge support. Not including the home opener, Jays are down almost 10000 a game. But, but, I thought Toronto was a baseball crazy city?

      • You must be an awfully desperate person to be trolling CFL sites as long as you have, thinking nobody can figure out you pathetic insidious shots.

      • You seem to think you understand what Toronto wants in terms of football, but can’t seem to answer how this magical NFL team will ever arrive?
        Wouldn’t a new football stadium in Toronto be great using PSL’s to build it. Oh yes, fans in Toronto coughing up $20,000 just for the rights to purchase tickets. Hilarious.

  8. Edward Leslie // April 9, 2018 at 5:10 pm //

    Its disappointing that the so called “marketing know how” of MLSE could only come up with closing off sections of seats and lowering ticket prices as a way to improve things. Getting rid of tailgating because it’s too costly? This sure doesn’t sound good to me.

    I had a bad feeling when Rogers got involved that their true motivation wasn’t to save the CFL, but to drive the Argos into the ground, while getting the territorial rights for a possible future NFL franchise in Toronto.
    The lack of promotion for the Argos, months after buying the team, along with these decisions, doesn’t ease my mind.
    Lowering ticket prices is the only good idea, but why announce this four and a half months AFTER the Grey cup? Training camp begins next month for crying out loud.

    • What does “territorial rights” mean? You actually think it would make any difference to the NFL decision makers. Even Rogers knows the NFL is NEVER coming to Toronto. A possible NFL franchise in Toronto? About as likely as Kathleen Wynne presenting an honest balanced budget.

  9. Edward Leslie // April 9, 2018 at 7:53 pm //

    gmen: Ask people in Hamilton what territorial rights are. They have never had an NHL team because the NHL blocked them because of Toronto and Buffalo.
    The Canadian government blocked the old World Football League from setting up a team in Toronto back in the 1970s. The Toronto Northmen had to move to Memphis to become the Memphis Southmen because Trudeau’s Liberal government blocked them.
    Rogers knows that the only way that they’d be able to ever get an NFL team in Toronto is if there was no Canadian team there. So…
    It might sound nefarious and far fetched, but this company has a lot of money, ambitions and influence.

    • There are bean counters at MLSE that don’t think the NFL is such a good idea. Regardless of NFL ownership rules that are partially against corporate ownership (rules have been changing), buying an NFL team will be at least a 2 billion dollar investment likely requiring 20 years to see a ROI.

      In the last couple of years we have been seeing the NFL is not the fortress it used to be. Viewing habits are also changing, and the “feminazification” of NA is encouraging parents to not allow their kids to play contact sports.

      It’s coming to a head and there is finally some blowback, but this is going to take time to change. I just can’t see the phenomenal growth of the NFL continuing.

      • Yes but you know that a network like Sportsnet would jump in and pay a Billion dollars for the TV rights to a Toronto NFL team. The advertising dollars would flow in big time to capture that millenial crowd.
        The NFL TV ratings in Canada have been growing steadily in the past few years, if you look at the ratings on NUMERIS they are averaging over 700k despite NO Canadian NFL team. Compare to the CFL with NINE CFL teams with a 520k average.
        The Super Bowl ratings dwarf the Grey Cup by 2 to 1, even the French RDS had 1 MILLION viewers for the Super Bowl but less than 200k for the GC

        • You mean the NFL team that will NEVER show up in Toronto? If the league south of the border was interested in TO, what exactly have they been waiting for? Far, Far less likely now than EVER before. It ain’t happening. If one follows the business side of the game instead of emotion, they would realize that.

    • Rogers has partial ownership of a CANADIAN FOOTBALL LEAGUE team. It would mean absolutely nothing when it comes to an NFL franchise. The NFL would go with an ownership group that offers the most, totally ignoring the details of the last group to own a CFL franchise in Toronto. “Territorial rights” means nothing in this case. However, makes no difference. The NFL has zero interest in this market. Hilarious for anyone to think otherwise. Doesn’t support football at the high school or university level. Arena team went belly up after one season. Brutal support for the Argos and the Bills in Toronto series was a disaster. But only Toronto, could actually believe they would be considered.

  10. CatFan! // April 9, 2018 at 9:03 pm //

    The stadium is the tailgate venue, not the parking lot. Think Hamilton’ Tim Horton’s Field during Labour Day, huge endzone bar, events for kids, pulled pork BBQ, live bands, can tour the whole stadium, and $15 season tickets. Park opens two hours before kickoff. It can work. Season ticket holder for 3 years running.

  11. CAT FAN – are the beers cheaper at the tailgate until the game starts? all year or just Labour day? Thats what the Argos did last year, I think it was $5/beer in North end zone which was packed and I liked but ppl seem to really like the tailgate

  12. Edward Leslie // April 9, 2018 at 10:55 pm //

    gmen32: Don’t get me wrong. I agree with just about everything that you said. I don’t think it would be a good idea from Toronto’s or the NFL’s to put an NFL team in Toronto. It’s kind of absurd really. But these Rogers people ARE absurd.
    They care nothing about the Argonauts or the CFL.
    Their only thought: Toronto has the NHL, NBA and MLB. What’s missing? The NFL.
    They won’t be satisfied until they get it.

    I really don’t trust Larry Tanenbaum either. It seems to me that he was the guy that was getting all cozy with Jon Bon Jovi a few years back, when Bon Jovi expressed interest in buying the Buffalo Bills and relocating them to Toronto. I trust TSN, but I think Tanenbaum has a hidden agenda.

    • So it’s the “blame Rogers” again?
      We continually had to listen to the whiny Argo fans complain about being secondary tennants at the Rogers Centre and the bad football atmosphere, but the lowest average attendance at the RC was 23k
      Don’t blame Rogers for the low attendance at BMO since the Argos left the RC.
      The blame for low attendance at Argo games has nothing to do with Rogers or a lack of marketing or a bad schedule, it’s all about the lack of interest in the CFL in Toronto. The Argos and the CFL are not seen as major league in Toronto.
      Yes the NFL would thrive in Toronto, it would be seen as major league team just like the Raps,Jays,TFC.
      Just don’t give Toronto the Bills, they need their own team, an expansion team.
      With a new West side at BMO with an upper deck plus end zone seating, it could easily be expanded to 50k plus.
      Just like the Jays it could be “Canada’s team”

      • “Yes the NFL would thrive in Toronto”. Yup, I’d expect it would.
        Probably is, it ain’t happening. There is a long list of business reasons, but the one thought I find the funniest.
        NO support for youth football.
        No support for high school football.
        No support for university football.
        Arena team goes belly up after one, yes one season.
        Shameful Argo attendance.
        And of course the Bills in Toronto fiasco
        But, but, NFL, please give us a team. Only Toronto could buy into that nonsense.
        Curious, did the NFL just find Toronto on the map? What exactly has the big league to the south been waiting for?

    • Rogers may well be absurd/incompetent/pick your own term, but if they somehow managed to buy and NFL team and build an NFL stadium, it would be the death of them. They would go bankrupt. But the NFL would never give them a team, because the NFL doesn’t want franchises to fail. Post Bills in TO everyone knows that there is nowhere near enough support in TO for an NFL team, but if you were paying close enough attention that was clear even before. There has NEVER been any indication that there was enough support in TO to keep an NFL team afloat. The hype that you remember was nothing more than a fake news propaganda campaign by Rogers and their friends in the TO media, but fake news is just fake news, and there was never any substance to it. Rogers thought they could sell the idea of an NFL team, but they didn’t even come close.

  13. Edward Leslie // April 10, 2018 at 10:17 am //

    No thanks, Sjim. The rest of Canada doesn’t want them as their team.

    The NFL wouldn’t be interested in the Crummy old Skydome, and trying to retrofit a 26,000 seat soccer/ CFL stadium into an NFL stadium ain’t happening. A capacity of just 50,000 isn’t big enough for the NFL either.

    They would have to pay an enormous expansion fee to join the NFL, Over $1 Billion. They would have to pay territorial rights indemnification fees to the Buffalo Bills. Finally, yes, they’d have to pay to build an entirely new stadium as well.
    Total bill: Well in excess of $2 Billion. Even Rogers comminications can’t afford that.

    It’s just a pipe dream. A much more sensible thing would be for Torontonians to start remembering that they are in fact, Canadians afterall, and support the Toronto Argonauts.

  14. Unfortunately it looks like what I feared when MLSE took over is coming true. MLSE is a failure machine. They are bumbling, stumbling, incompetents who have failed at basically everything they’ve touched not named the Leafs, and they pretty much can’t fail with the Leafs. When Bush League Bill took over the Argos he looked like he was in way, WAAAAAY, over his head, and this looks like more of the same. Remember that he didn’t even know how many games the Argos play in a season! Think about that for a moment. He is was so unprepared and unprofessional that he hadn’t even done enough homework to know how many games the Argos play! Sadly, with MLSE I don’t think it’s going to get much better, whether it’s Bush League Bill or whoever the next flunkie in line is. MLSE success, with its one successful franchise, is based on its ability to limit competition. The Leafs are the only NHL team in an area of about 10 million Canadians. The GTA should have 2-3 teams, and the GGH should have 4-5, but MLSE has been able to shut out the competition, and that’s how they’ve been successful with the Leafs. This is really the only thing they’ve done well.

    On the tailgates, how on earth could you lose money holding a tailgate in your own parking lot, especially when you’re selling the booze? Did they have entertainment? Get rid of the entertainment then! People just want to hang out and meet with their friends, and make some new ones. I couldn’t care less what they do at Ohio college games. Did he really say that? If you want to know how Canadians tailgate go see how it’s done in Calgary.

    The Argos fanbase has struggled a little bit? Not really true. Their TV ratings are fine, and about 5x to 10x higher than TFC’s btw. And if you look at the recent Central Scouting reports you can see that lots of kids are playing football in the GTA, so there are plenty of fans and grass roots football in that area.
    The problem has been that the Argos have done everything they possibly could to drive away people who wanted to come to the games, like not having tailgating, for example.

  15. Edward Leslie // April 10, 2018 at 2:38 pm //

    Good point about him not even knowing how many games that the Argonauts play. I forgot about that comment. He said 16. And it was 16… in 1985!
    Hopefully these are just some missteps by someone who’s not that familiar with CFL football.

    Lowering ticket prices might help attract more fans.
    Limiting seating to 20,000 might create a better atmosphere and perception. Having one side with 12,000 fans and the other side, which is the one that the camera is mostly focused on, has just 2-3,000, does create a bad impression.
    Reversing the tailgate decision, and admitting that he made an error in judgement, would be another good move.

  16. As I explained when the idea was first announced, the tailgates at Argo games was a ridiculous charade that would do absolutely ZERO to increase attendance.

    Similar to the asinine notion that playing on a grass field was going to create a huge attendance increase for the Argos.

  17. To the delusional NFL-in-Toronto wannabes – – please stop humiliating yourself with your laughable proclamations that Toronto is a hot spot for an NFL franchise.

    The city will never, ever, support an NFL team. The apathy was evident during the disastrous Bills-in-Toronto charade.

    Other than the Leafs, Toronto is a TERRIBLE sports city. The front runners will hop on the bandwagon with the Raptors and Jays do well, but when they’re not championship calibre teams, you can’t give tickets away.

    Don’t even mention soccer as a sport in Toronto. Cannot take soccer seriously when most infomercials draw more viewers than the TFC games do.

    • 100% accurate. Well said!!!
      Regarding your second point – Toronto will never be given the opportunity to even show if it can support a team.
      It’s remarkable how people believe the NFL would give Toronto a second thought.

  18. Edward Leslie // April 10, 2018 at 10:44 pm //

    Your post is full of exaggerated numbers and half truths.
    First of all, the disparity between the Super Bowl and Grey Cup isn’t as much as you said. In fact, traditionally the Grey Cup has gotten higher numbers.
    As for the preposterous statement that Sportsnet would pay a billion dollars for NFL rights, those numbers are not only inflated, they make no sense at all.
    So, Rogers would probably pay $1 billion expansion fees, IF the NFL would even let them in. Plus they’d have to compensate Buffalo God knows how much for infringing on their territory. Then they’d have to pay about $1 Billion for a new stadium. But Sportsnet would help ease the pain by paying all that loot? But isn’t Sportsnet OWNED by Rogers? So, they would pay themselves??
    Another thing, Sportsnet already paid a grossly inflated amount for the NHL rights. I believe it was something like $3 billion for 12 years. So, they are probably tapped out already.
    Secondly, the amount that they paid the NHL works out to significantly less than a billion a year. And that is for NHL hockey, which has far more games: 82 than the NFL:16. The NHL is also much more popular than the NFL in Canada. And, as I said, they are overpaying for that.
    So this scenario, and the numbers that you are talking about, plus Rogers’s financial situation AND the NFL’s dubious interest in Toronto as a potential base for a team makes your suggestion impractical and very far fetched.

  19. Edward Leslie // April 11, 2018 at 12:23 am //

    Actually Rogers paid the astounding amount of $5.2 billion for 12 years for the NHL rights! I believe that $3 billion number was based on some possible opt out window after nine years or something discussed.
    Thats absolutely crazy! That works out to something like $ 430 million a year from a company that serves a market (Canada) that barely has 10% as many people as the United States does.
    And there are people that actually think that Rogers could afford to bring an NFL team to Toronto and build a new stadium too?
    Those folks need to give their head a shake.

    • No you are wrong, Toronto has one of the BIGGEST TV markets in North Anerica at 8 Million in the GTA, add the rest of Canada and you have a huge regional market.
      NFL TV games are broadcast regionally.
      The advertising dollars that flow into Rogers from a Canadian team would be huge.

      • Wow, massive TV market.Big rich city in Toronto. But somehow, the NFL has just be too darn busy to notice this goldmine. Seriously, where do you come up with this NFL nonsense. You can’t honestly believe a team will appear in Toronto? Although I’m sure the NFL would be impressed with Toronto’s deep resume of football support (cough, cough).

  20. Instead of closing off the upper bowl on the east side of BMO Field I would rather see those seats be priced at $10 & $20. That would encourage getting people into the stadium and the team would make their money back on these fans through concession sales.

  21. Edward Leslie // April 12, 2018 at 9:16 am //

    Breeze: Good idea. Make it a kid’s section maybe. Charge $5-10. At least you get SOME revenue for those seats tgat way. You also get a loud crowd and build good will with your possible future season ticket holders.

  22. Terryfold // April 15, 2018 at 11:05 am //

    The reason the NFL isn’t coming to Toronto is plain and simple. There isn’t public interest in building a 2 billion dollar stadium, nor is anyone making public or private funding available for them. I’m a Bills STH and when you compare the discussions of public financing from a county and state level to what was going on when BMO was undergoing renovations, it’s night and day. NY state and Erie County will break the bank on a new Bills stadium in the next ten years. It’s insane, but it’ll happen. Nobody is willing to I’m Toronto, and I’m ok with that.

    As an FYI, for the first time ever, I bought Argos seasons. The 159 price point was too low to give up on, so maybe this new strategy is doing something right.

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