Argos hint at changes in letter to season ticket holders

Toronto Argonauts president and CEO Michael Copeland hinted that changes could be coming to the team’s football operations staff in an email sent to season ticket holders on Monday.

The Argos finished last in the East Division with a 5-13 record despite a strong 4-2 start, losing 11 of their last 12 games. That’s led to speculation that general manager Jim Barker and head coach Scott Milanovich could be on their way out.

“On the field, we fell far short of our objectives and our entire organization is extremely disappointed with our results…To that end, we are currently performing a comprehensive review of all aspects of our football operations,” Copeland writes. “This will be our number one off-season priority. However, we have not set a deadline to complete this review, or to implement the changes that will be necessary…We will establish a stronger foundation for on-field success not only in 2017, but in every year that follows.”

The move to BMO Field created a buzz to start the 2016 season in Toronto, but after the first game at the Argos’ new home field, which attracted 24,812 fans, attendance tailed off. That said, Copeland revealed that the franchise doubled their season ticket base and loyal Argos’ faithful will be rewarded.

“Prices will be kept at the 2016 levels, and we will offer you a much stronger bundle of season seat holder benefits – including merchandise discounts, a ticket exchange program, a fan gift, and the return of Argos Fan Day (bigger and better than ever).

Low attendance could’ve been due to the fact that a number of games were on weekday nights.

“We also expect that our 2017 game schedule will be significantly improved, based on feedback received from you,” Copeland pens.


Justin Dunk

Justin Dunk

Justin Dunk was a five-year starter at quarterback for the University of Guelph. He covers the league for Sportsnet and 3DownNation.
Justin Dunk
Justin Dunk
About Justin Dunk (890 Articles)
Justin Dunk was a five-year starter at quarterback for the University of Guelph. He covers the league for Sportsnet and 3DownNation.

9 Comments on Argos hint at changes in letter to season ticket holders

  1. 2016 ticket prices were too high to begin with, so keeping them at the same price will guarantee more failure.

    Argos tickets should not be more expensive than blue jays playoff tickets or tigercats playoff tickets.

    Copeland is clueless. I have no hope for the argos.
    I’m sitting 2017 out.

  2. Those weren’t hints, they were promises. Copeland needs a clean sweep of the football management and coaching staff. The blunders coming from Milanovich and Barker have been documented in many places on this blog, the ultimate one being trading start DB TJ Heath and the 2017 1st Draft Choice for Drew Willy, a journeyman QB with a 9 and 18 won loss record in the CFL, and sporting a 500k salary. Insanity.

  3. Milanovich teams are like watching paint dry.

  4. Turning this franchise around is not a quick fix. Let’s hope this current ownership has the long term patience, deep pockets, and some football acumen to pull the Argos to success on and off the field. I don’t think they realized how much of a mess this franchise was until a few months into ownership. The good ship Argonaut has been heavily shelled and taken on large amounts of water over the last few years.

  5. The argos business staff and marketing teams are a joke. no focus on football fans, only on “downtown hipsters’………

    the pregame “events’ are for losers and are awkward attempts at “fun”…the complete argos biz staff are non-sports people that think the ballpark is a place to be seen at…..

    the cfl is great entertainment, with teams and players sharing a rich history… that you dummy
    no one from newmarket – aurora – richmond hill – markham – wodbridge – ajax -pickering even know about the team…’s as if anything north of the 401 is not even considered to be a part of the argos base…….

    until this team markets football, they will be forever doomed

    serves them right

  6. Gayne Baldwin // November 19, 2016 at 8:47 pm //

    Change is needed at the top, starts with GM,head coach and a few assistants.I think maybe switching to a 3 – 4 defense and a better one two punch in the offensive backfield. Chad Kackert should have played this season. Letting go 4 import receivers wasn’t the answer either. More aggressive linebackers is also needed!

  7. the jays had over 2 million tickets sold in the winter and yet still had many in game promotions. Every Argo game should have 1 too for the first 10,000 fans. people love free stuff.

  8. Terry Baxter // November 21, 2016 at 11:34 am //

    I wonder if the Argos can ever be relevant in Toronto again. I thought BMO. Field was the answer. Yet again tho, their attendance has been horrible. I doubt this can be turned around. As for the hope that this ownership of deep pockets will have patience? Doubt that will happen. If there is no change in 2-3 years the Argos will be gone or the league will run them. TV money is keeping this league afloat. Can this continue?

  9. They need to focus on a stronger schedule and work very closely with Ontario Football to get family and kids to attend games

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